1. Who We Are

ANS Clothing (“we”, “us”, “our”) is a UK-based custom clothing brand offering personalized designs such as vinyl‑printed hoodies, t‑shirts, tracksuits and DTG services. Our website is ansclothing.co.uk and our audience is primarily UK-resident consumers.

2. What We Collect

We may collect the following categories of personal data when you interact with our website or services:

- Identity & Contact Data: name, email address, postal addresses, phone number.

- Order & Payment Data: purchase details, shipping information (but not card data, as payments are processed via secure third party gateways).

- Technical & Usage Data: IP address, browser type, referral website or link, site behavior data.

- Marketing Preferences: if you subscribe to our newsletter or promotional emails.

3. How We Collect Data

Personal data may be collected through:

- Account registration or order placement forms.

- Newsletter sign-ups or marketing opt-ins.

- Cookies and analytics tools that track site usage.

- Direct communications (e.g. email/contact forms, WhatsApp, social media messages).

4. Why We Use Your Data (Legal Bases)

We process your information for the following legitimate purposes:

- Contract performance: to process orders, deliver products, manage your account and handle returns.

- Consent: e.g. sending marketing emails only when you opt‑in.

- Legitimate interests: improving our website, conducting analytics, and managing communications.

5. Who We Share Data With

We do not sell your personal data. However, we may share information when necessary with:

- Service providers: payment processors, shipping couriers, printers or designers.

- Marketing & analytics providers: if you opt into email or social media contact.

- Legal or regulatory authorities, if required.

6. Cookies and Tracking

We use cookies and similar technologies to improve your experience and analyse website usage. You can manage cookies through your browser settings.

7. Data Retention

We keep personal data only for as long as necessary:

- Order-related details: typically until the order is fully processed and any return window has closed.

- Marketing preferences: until you withdraw consent or unsubscribe.

- Analytics and technical data: pseudonymized and stored for a reasonable period (e.g., 12 months) for internal analysis.

8. Your Rights Under UK GDPR

Under data protection law, you have the right to:

- Access your personal data.

- Request correction or deletion (“right to be forgotten”).

- Restrict or object to processing.

- Request portability of your data.

- Withdraw consent at any time (e.g., unsubscribe from marketing).

- Lodge a complaint with the UK Information Commissioner’s Office (ICO) if any concerns arise.

To exercise any of these, contact us at: [insert contact email].

9. International Transfers

All data is stored and processed within the UK or EU. If we ever transfer data outside these regions, appropriate safeguards (e.g. standard contractual clauses) will be applied.

10. Changes to This Policy

We may update this policy from time to time. New versions will have a revised "Effective Date" and be made available on our website.